What’s Your New York Times Attribute?


I was glancing through my Twitter feed this morning.  Every now and then I’ll get curious beyond the tweet, or I’ll take a gander at the “who to follow” menu and become eager to know more.  This morning was one of those times.  I looked at @NYTimes.  

The @NYTimes bio blurb starts with a fascinating line. “Where the conversation begins.”  Then it goes on to the more obvious; news, reporters, etc.  But that one line is genius.  You may or may not be a fan of the New York Times, but the point stands…conversation begins with what they report.  They have the highest reputation for journalism in America, and one of the best in the world. Again, whether you agree or disagree with their editorial bent is irrelevant, they are still the New York Times.

nytimes logo

This got me wondering, what is it that I do, or that our church does, or your business or organization performs that is “where the conversation begins?”

Jim Collins , in his much read book Good to Great, talks about the Hedgehog Principle.  Basically it’s the same concept – what is it that you do better than anyone else?  If you can discover and develop that one gift, skill, process or talent that you or your organization does better than anyone, and focus your attention on getting that right, you’re highly likely to be very successful in that endeavor.

So what is it?  Do you know?  If not, why?  What’s holding you back from discovering, or perhaps rediscovering your New York Times attribute?  What would your life look like a year from now if you spent the next 12 months discovering, developing and implementing that attribute?


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