As Per Usual

Seth Godin, as per usual, nails it in his analysis.  He’s one of my favorites, wicked smart guy.  The three points I would call to special attention are these

Stories Matter – Andrew Lester said “Human beings only understand their lives in the context of a story.” – Genius.

Tribal Marketing – This is formative thinking here – sort of a post modern take on “birds of a feather”

You Get What You Deserve – If only we all understood this.  Spam would disappear if it didn’t work.

Check the post, it’s worth the time.

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