Seth Godin, as per usual, nails it in his analysis. He’s one of my favorites, wicked smart guy. The three points I would call to special attention are these
Stories Matter – Andrew Lester said “Human beings only understand their lives in the context of a story.” – Genius.
Tribal Marketing – This is formative thinking here – sort of a post modern take on “birds of a feather”
You Get What You Deserve – If only we all understood this. Spam would disappear if it didn’t work.
Check the post, it’s worth the time.